There are 9 Full Page ads
There are 8 Half Page ads
Which means 13 pages of the 28 are advertising. That of course does not mean 15 pages of news, since there are a whole bunch of one third and quarter page ads I couldn't be bothered aggregating.
What does this mean?
I dunno. Maybe it means retail are going great guns because they can afford full page full colour ads in Section A of the NZ Herald. Maybe it means that the Herald are discounting the cost of advertising in order to maintain revenue.
I really don't know. What I do know is that when little fluffy bunnies fart they smell like perfume...