Recession? What Recession?

The front section of today's NZ Herald (Friday, March 27, 2009) is 28 pages thick. Of those 28 pages:

There are 9 Full Page ads
There are 8 Half Page ads

Which means 13 pages of the 28 are advertising. That of course does not mean 15 pages of news, since there are a whole bunch of one third and quarter page ads I couldn't be bothered aggregating.

What does this mean?

I dunno. Maybe it means retail are going great guns because they can afford full page full colour ads in Section A of the NZ Herald. Maybe it means that the Herald are discounting the cost of advertising in order to maintain revenue.

I really don't know. What I do know is that when little fluffy bunnies fart they smell like perfume...

No comments:

Post a Comment